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HARRY PAUL
VIDEOGRAPHER/DP
MY BUSINESS MODEL
After two years managing a video department at a large marketing agency I decided to part ways and start my own video business with my early goal to expand my network.
I wanted a better connection with my clients and found that I had creative limits and didn't have enough time to fully understand their business and vision.
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From my personal experience, most marketing agencies charge thousands for single videos and that means if you're a small to medium business, you might not want to take that risk and therefore you neglect video content.
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My aim is to create a business model that is not only open and honest, but flexible to really accommodate my client's business problems, helping them grow.
BOULEVARD WHARF
STUDENT ACCOMMODATION
Most videographers just deliver random clips that look good but don’t actually move the needle.
Our new 3-step video funnel helps turn cold leads warm, creating trust around your brand and in turn results.
First, awareness videos grab attention and introduce your brand to new audiences. Next, trust-building videos (education content, testimonials, or behind-the-scenes) position you as the expert people want to work with.
Finally, conversion videos give a clear reason to act — whether that’s booking a call, making an enquiry, or visiting your site. Instead of posting at random, every video has a purpose in guiding prospects toward becoming clients.
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